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The multi-year program is part of Bath & Body Works’ strategy to elevate the brand and leverage the latest technologies in digital, MarTech, AI and generative AI to drive growth.
June 10, 2024
By: Lianna Albrizio
Associate Editor
Bath & Body Works, Inc. is collaborating with Accenture to modernize, transform and simplify its core digital and technology platforms. The multi-year program is part of Bath & Body Works’ strategy to elevate the brand and leverage the latest technologies in digital, martech, AI and generative AI to drive growth, per the brand. “Our collaboration with Accenture is about having a strong technology foundation and scaling the power of digital, data, and AI to deliver new levels of cus...
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